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HBR’s 10 Must Reads on Sales

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If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
• Understand your customer’s buying center
• Integrate your sales and marketing operations
• Assess your business cycle and its impact on your sales force
• Transition away from solution sales
• Leverage the power of micromarkets
• Introduce tiebreaker selling and consensus selling
• Motivate your sales force properly

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Pages

178

Format

Paperback

বইটি বর্তমানে আমাদের সংগ্রহে নেই। আপনি বইটির রিকোয়েস্ট জানালে প্রকাশনায় মুদ্রিত থাকা সাপেক্ষে ৩-৪ সপ্তাহের মধ্যে সংগ্রহ করে দেয়া যাবে।

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If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: • Understand your customer’s buying center • Integrate your sales and marketing operations • Assess your business cycle and its impact on your sales force • Transition away from solution sales • Leverage the power of micromarkets • Introduce tiebreaker selling and consensus selling • Motivate your sales force properly

Publisher

Harvard University Press

ISBN

9781633693272

Language

English (US)

Country

India

Format

Paperback

Pages

178